China uses a first-to-file trademark system. Register before entering the market.
Understand the fundamentals of the China trademark system
Learn the real difference between trademark and copyright for logo protection. Discover how to combine both for a bulletproof brand strategy. Free assessment available.
What can be registered as a trademark in China? Learn eligible trademark types, what cannot be registered, and how foreign companies can improve approval chances.
What is CNIPA? Learn how China’s trademark authority works, its role in trademark registration, and what foreign companies must know before filing in China.
Learn how China’s first-to-file trademark system works, why timing is critical, and how foreign companies can prevent trademark squatting before entering the Chinese market.
Understand the real difference between a brand and a trademark in China. Learn how China’s first-to-file system affects your business, the risks of not registering, and how to protect your brand before entering the market.
A comprehensive 2026 guide to China trademark assignment for foreign companies. Covers strategic decisions, legal procedures, due diligence risks, and complex cross-border scenarios under CNIPA practice.
Stuck choosing between Direct CNIPA filing and the Madrid System for China? Our detailed comparison covers costs, timelines, risks (like the 5-year Central Attack), and real-world failure cases to help you select the safest and most efficient trademark registration strategy for your business.
Comprehensive comparison of CNIPA, USPTO and EUIPO patent and trademark systems. Expert guide for international IP protection strategy for businesses expanding globally.
Complete guide to China trademark renewal process for foreign companies. Learn about fees, timeline, required documents and why you must use a local Chinese agent.