2025 China Trademark Registration: Prohibited Terms Classification

When conducting China Trademark Search and registration, it’s crucial to avoid these prohibited terms to ensure successful approval.

1. Absolute and Superlative Terms

  • “Most” series: Best, optimal, greatest, largest, highest, lowest, most advanced, latest technology, etc.
  • “First” series: First, No.1, TOP1, national first, only one, last wave, etc.

2. False or Exaggerated Claims

  • False terms: Ancestral recipe, secret formula, 100% pure natural, special effect, etc.
  • Exaggerated terms: Powerful, quick effect, miraculous, universal, invincible, permanent, unprecedented, etc.

3. Misleading Authority References

  • State-related terms: National level, international level, world-class, state leader recommended, etc.
  • Quality claims: Quality exempt from inspection, no national quality testing required, etc.

4. Generic or Descriptive Terms

  • Generic names: Common product names (e.g., “mobile phone” for electronics)
  • Descriptive terms: Direct descriptions of product features or materials (e.g., “sweet” for candy)

5. Sensitive or Inappropriate Terms

  • Ethnic/religious terms: Terms with ethnic discrimination or religious sensitivity
  • Violence/obscenity: Terms promoting violence, pornography, gambling, etc.

China Trademark Registration Search Tips:

Before China Trademark Registration, conduct thorough searches to avoid these prohibited terms and similar existing trademarks.

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