FL**UTY&FL**IM-China Trademark Registration Case: US Beauty Brand – 2 Trademarks, 3 Classes, 1 Ref

Description

Updated: March 2026 | Reading time: 6 minutes

This is a real China trademark registration case for a US beauty brand.
Two trademarks were filed across three classes. Two classes were successfully registered, while one class was refused and is currently under appeal.

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Case Overview

• Client: US Beauty Brand (New York)
• Trademarks: 2 marks filed
• Classes: 3 classes (Class 3, 8, 21)
• Result: 2 classes registered, 1 class refused (under appeal)
• Timeline: ~7 months

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Client Background

The client operates in beauty products, hair tools, and scalp care, and planned to enter the China market with prior US trademark registrations.

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China Trademark Strategy

• Filed trademarks across multiple classes for broader protection
• Selected goods using official 6-digit CNIPA codes
• Optimized goods selection within the 10-item limit per class
• Prepared for potential office actions and refusal risks

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Timeline

• May 2025 – Consultation & trademark search
• July 2025 – Application filed with CNIPA
• October 2025 – Examination results issued
• November 2025 – Appeal prepared and submitted
• February 2026 – Registration certificates issued (2 classes)

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Result

• FL*** BEAUTY (Class 3): ✅ Registered
• FL*** BEAUTY (Class 21): ✅ Registered
• FL****M (Class 8): ⏳ Refused, appeal pending

This case highlights the importance of correct trademark strategy and professional handling in China trademark registration.

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Official China Trademark Registration Certificate

Official certificate issued by CNIPA (sensitive information partially masked)

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Key Issues & Solutions

• Corrected incorrect goods codes to CNIPA 6-digit classification system
• Clarified electronic document requirements for US applicants
• Assisted with Chinese company name selection
• Developed response strategy for trademark refusal and appeal

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Key Takeaways

• Goods selection must strictly follow CNIPA classification rules
• Trademark refusals are common and can be strategically managed
• Appeal success depends on evidence and legal arguments
• Professional guidance significantly improves success rates

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Read Full Case Study

For a detailed breakdown of strategy, correspondence, and appeal process, please read the full case analysis:

Full Case Study → China Trademark Registration for US Beauty Brand

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 Fee Structure‌: (This fee covers the ‌official government filing fees‌ (paid to  CNIPA) and ‌our agency service)

Trademark	Classes	Fee  (gov’t fees + service)
FLY***UTY	Class 3 + 21	$285+$145=$430
FL***M	Class 8	$285

‌Inclusions‌:No more than 10 items per class

 

All applications undergo required legal review by trademark authorities.