Is Class 35 Trademark Registration Essential? A Strategic Guide

Class 35 Trademark: Essential Protection for Advertising, E-commerce & Franchise Businesses Professional Analysis of Advertising 3501, Retail Services 3503, and Business Management Protections Intellectual Property Expert | Trademark Attorney 23% Class 35 share of total trademark filings (2025) $200K Average hijack settlement cost 89% E-commerce platforms require Class 35 “In…

How to Submit a Declaration of Priority Claim and Supporting Documents?

How to Submit a Declaration of Priority Claim and Supporting Documents?

According to Articles 25 and 26 of the current Trademark Law of the People’s Republic of China, trademark applicants entitled to priority shall make a written declaration at the time of filing a China trademark application and submit the corresponding supporting documents. Under the provisions of Article 25 of the…

Two “Hai Bang Wang” Clashes! How Was the Final Verdict on Trademark Cross-Category Enforcement?

Two “Hai Bang Wang” Clashes! How Was the Final Verdict on Trademark Cross-Category Enforcement?

When choosing a commercial logo, an enterprise should reasonably avoid the trademarks of others, especially those with a certain reputation and influence. Behaviors such as “famous brands” and “free riding” may bring economic benefits in the short term, but the accompanying legal risks cannot be ignored. Recently, the Fujian Provincial…

From “Hoe in the Day, Pen at Night” to “Over 300 Million Yuan in Financing,” How Did Yudong Village Achieve IP Co-abundance

Folk paintings, agricultural innovators, intellectual property alliances… If you associate these terms with the countryside, what picture would form in your mind? Over 200 trademarks, more than 1,000 copyright registrations, over 600 patents, patent-secured financing amounting to over 300 million yuan… If you associate this data of intellectual property with…

Trademark Special Right Pledge Registration: Sixteen Questions

Intellectual property pledge financing is one of the important measures to help businesses activate intangible assets, expand financing channels, and enhance innovative development capabilities. To further improve the efficiency of trademark pledge financing, assist businesses in overcoming difficulties, empower businesses, and create a sound business environment, common issues in pledge…

The number of applications has increased by 55%! How are Chinese enterprises breaking through the “bottleneck” of trademarks when “going global”?

The number of applications has increased by 55%! How are Chinese enterprises breaking through the “bottleneck” of trademarks when “going global”?

From 2015 to 2024, the number of overseas trademark applications by Chinese mainland enterprises has surged. The number of trademark applications in a single overseas country exceeds 2.1 million, an increase of over 190,000 compared to the previous decade, with a growth rate of more than 6.5 times. In the…

Why China Trademark Registration is Non-Negotiable for Global Enterprises: A 360° Strategic Imperative

“In China, your brand isn’t just an asset—it’s a battlefield.”— Former IP Director, Procter & Gamble Asia I. Historical Crossroads: When Giants Stumbled This pattern repeats: Apple’s $60M “iPad” ransom (2012), Tesla’s 9-month “Te Su La” battle (2014), and New Balance’s $16M fake shoe epidemic. The lesson? China trademark registration isn’t…

Intellectual Property in Promoting the Development of the Digital Economy Industry

Exploring the Path of Intellectual Property in Promoting the Development of the Digital Economy Industry

Author:Peng Xuelong, Director and Professor of the Intellectual Property Research Center, Zhongnan University of Economics and Law With the rapid development of the digital economy, intellectual property has become a core element in promoting innovation and creation in the digital field, driving the optimization and upgrading of the digital industry,…