WIPO China Summer-school Program

World Intellectual Property Organization (WIPO) 2025 China Summer School Opens at East China University of Political Science and Law Recognition

On June 30, the World Intellectual Property Organization (WIPO) 2025 China Summer School opened at East China University of Political Science and Law. Yu Chen, Deputy Director of the Shanghai Intellectual Property Bureau, Luo Peixin, Party Committee Member and Vice President of East China University of Political Science and Law,…

Comprehensive Guide to China Trademark Sub-Class Selection

Strategic Approaches to Maximize Protection and Minimize Costs in the Chinese Market Table of Contents Understanding China’s Trademark Classification System Sub-Class Structure and Similarity Groups Core Sub-Class Selection Strategies Special Considerations for Segmented Groups Defensive Registration and Related Classes Leveraging Cross-Reference Rules Balancing Cost and Protection Common Mistakes to Avoid…

How Artificial Intelligence is Revolutionizing Trademark Searches

Securing a legally protectable brand name just got smarter. Artificial intelligence is transforming trademark clearance searches from tedious manual processes into strategic, predictive operations. With trademark applications growing 15% annually worldwide, AI-powered solutions have become essential tools for businesses navigating complex global branding landscapes. Table of Contents The Traditional Trademark…

Is Class 35 Trademark Registration Essential? A Strategic Guide

Class 35 Trademark: Essential Protection for Advertising, E-commerce & Franchise Businesses Professional Analysis of Advertising 3501, Retail Services 3503, and Business Management Protections Intellectual Property Expert | Trademark Attorney 23% Class 35 share of total trademark filings (2025) $200K Average hijack settlement cost 89% E-commerce platforms require Class 35 “In…

How to Submit a Declaration of Priority Claim and Supporting Documents?

How to Submit a Declaration of Priority Claim and Supporting Documents?

According to Articles 25 and 26 of the current Trademark Law of the People’s Republic of China, trademark applicants entitled to priority shall make a written declaration at the time of filing a China trademark application and submit the corresponding supporting documents. Under the provisions of Article 25 of the…

The number of applications has increased by 55%! How are Chinese enterprises breaking through the “bottleneck” of trademarks when “going global”?

The number of applications has increased by 55%! How are Chinese enterprises breaking through the “bottleneck” of trademarks when “going global”?

From 2015 to 2024, the number of overseas trademark applications by Chinese mainland enterprises has surged. The number of trademark applications in a single overseas country exceeds 2.1 million, an increase of over 190,000 compared to the previous decade, with a growth rate of more than 6.5 times. In the…

Why China Trademark Registration is Non-Negotiable for Global Enterprises: A 360° Strategic Imperative

“In China, your brand isn’t just an asset—it’s a battlefield.”— Former IP Director, Procter & Gamble Asia I. Historical Crossroads: When Giants Stumbled This pattern repeats: Apple’s $60M “iPad” ransom (2012), Tesla’s 9-month “Te Su La” battle (2014), and New Balance’s $16M fake shoe epidemic. The lesson? China trademark registration isn’t…

China Trademark Registration: Goods and Services Classification and Application Guide

This guide is formulated to implement the Opinions of the State Administration for Market Regulation on Vigorously Promoting the Reform for Convenient Trademark Registration and to assist applicants in accurately classifying and naming goods and services when applying for China Trademark Registration. 1. Overview of Goods and Services Classification Member…

Notice on Obtaining the “Trademark Digital Certificate”. 202519 (Total 386th batch)

 Trademark Agencies and Law Firms: In order to comprehensively promote the reform of trademark facilitation, the Trademark Office of the State Intellectual Property Office attaches great importance to and vigorously promotes the online application for trademark registration. According to the requirements of the “Announcement on Further Improving the Facilitation of…