Application for cancellation of the latest version without a valid reason for three consecutive years of non-use of the registered trademark

Secure Your Brand in China | High Success Rate | Fast & Affordables. In order to further improve the efficiency of the application and guide the applicant to apply for cancellation of the non-use of a registered trademark for three consecutive years without justifiable reasons as required, ChinaTrademark Office has…

The Morgan Stanley Chinese Domain Name Arbitration Case

The Morgan Stanley Chinese Domain Name Arbitration Case: How Well-Known Enterprises Maintain Brand Rights?

Classic Case Analysis of Chinese Domain Names and Trademark Collaborative Protection In today’s digital age, Chinese domain names have become an important part of corporate brands. An appropriate Chinese domain name can not only enhance a company’s brand image but also bring significant commercial value to the company. However, with…

Trademark Examination and Adjudication Meeting

2025 Trademark Examination and Adjudication Meeting Held in Beijing

Recently, the 2025 Trademark Examination and Adjudication Work Conference was held in Beijing. The conference summarized the achievements of the 2024 trademark examination and adjudication work and made arrangements for key tasks in 2025. Zhang Zhicheng, member of the Party Group and Deputy Director of the China National Intellectual Property…

2024 Trademark Opposition and Review Typical Cases

2024 Trademark Opposition and Review Typical Cases

The State Intellectual Property Office has strengthened the protection of intellectual property rights at the source, improved the quality and efficiency of trademark examination, and created a clean and upright trademark registration environment and a fair competition market order. Recently, the top 10 typical cases of trademark opposition and review…

Trademark Rights Protection in China

Strategic Approaches to Trademark Rights Protection in China

1. Importance of Usage Evidence in China Trademark Registration Businesses must systematically preserve evidence of trademark usage, as these records play a pivotal role in: Demonstrating brand recognition and distinctiveness Supporting legal claims in trademark disputes Defending against non-use cancellation actions Key evidence types include sales contracts, invoices, marketing materials,…