China Trademark Registration Services – Get Your Trademark Registered Smoothly

Protect Your Brand in China | High Success Rate | Fast & Affordable

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Self-search Guide

professional search

CN TM classification

Required documents

Online submission

Registration price
CHINA TRADEMARK REGISTRATION

Why Choose Our China trademark Registration Services

With ‌1,000+ successful cases‌, our China-based trademark team delivers ‌compliant, efficient, and responsible‌ IP solutions. Clients choose us for:.

  • ‌‌Expertise: Deep local knowledge + global standards, ensuring seamless navigation of China’s trademark landscape
  • ‌Speed: 20% faster average processing time, including preliminary risk analysis within 24 hours
  • ‌Reliability: 100% compliance guarantee with Chinese trademark regulations.
  • Cost Efficiency：20%+ below market price, offering premium services at competitive rates.

Recent client feedback:
“I truly appreciate the clarity, responsiveness, and professionalism of your service — it’s the best experience I’ve had with any trademark agency so far.”-Andrii 

🌍 Trusted by Businesses Worldwide
⭐⭐⭐⭐☆ 4.0/5
Verified Professional Service
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China Trademark registration Timeline

Place An Order

3 minutes

If you decide to register a trademark, you can place an order online. Our intellectual property experts will follow up with you promptly within 24 hours. Note that the email used for payment should ensure you can be contacted. To expedite the process, you can first submit the relevant trademark information online after the order is completed. Online orders typically cover basic fees, and if they involve multiple trademarks or categories, the remaining balance will need to be paid subsequently.

documents preparation & submission

2~5 Days

At this stage, we will conduct availability checks and similarity conflict screening for the name and logo. Upon completion, we will prepare documentation and file with the CNIPA. Required materials primarily include: the trademark specimen, company/individual entity details, selection of trademark classes (scope of protection), and execution of a Power of Attorney.‌
‌After submitting the application to the China National Intellectual Property Administration (CNIPA) on your behalf, you will typically receive an official filing receipt by electronic issuance the next business day

Formal examination (review of application formalities)

1 Month

Upon submission, the application enters the formality examination phase. This primarily verifies the completeness of documents and compliance with formatting requirements. Once passed, the Trademark Registration Acceptance Notification will be issued, typically within approximately one month

Substantive examination (assessment of registrability)

3~5 Months

CNIPA will conduct a comprehensive examination of the trademark’s distinctiveness, compliance with prohibition clauses, and potential conflicts with prior rights. If the mark passes preliminary review, the Trademark Registration Preliminary Approval Announcement Notice will be issued, concurrently initiating the preliminary announcement phase. This examination process typically takes approximately 3-4 months.

Publication period (for public opposition)

3 Months

If the trademark passes substantive examination, it proceeds to the preliminary approval announcement phase. During the announcement period (generally three months), any third party may file an opposition against the published trademark.

 certificate issuance period

1 Month

Upon receipt of the Trademark Registration Certificate issued by CNIPA, the ® symbol may be used, indicating that the trademark has been formally registered and enjoys exclusive rights protected by law.

China trademark registration requires documents

If there is no Chinese version of the material, we can also handle it for you

‌‌Individual Application‌

Submit passport color scan (resolution ≥300dpi), non-Chinese information requires translation, signed/stamped

Sample

‌Corporate Application‌

Provide scanned company registration certificate (e.g., Certificate of Incorporation) with Chinese translation, signed/stamped

Sample

Brand sample

Size 5×5cm to 10×10cm; color marks require both color and B&W versions, B&W marks only need B&W version

Sample

‌Power of Attorney‌

Original signed/stamped “Trademark Agency Authorization Letter” with clear agent authority; foreign applicants must appoint a China-filed agency

Sample

‌Name & Address‌

Non-Chinese names/addresses require Chinese translation

Sample

China Trademark registration pricing

Cost-Effective Trademark Package
1st Class Registration:‌ $285 (covers 10 items)
Additional Classes:‌ $185 per class
$10 per item beyond the initial 10 items per class
China Trademark Search
‌Transparent Itemized Pricing
Fee ItemGovt Fee (USD)Services Fee (USD)Remarks
‌China Trademark Registration‌50 (one class up & up to 10 goods/services)230（one class up & up to 10 goods/services)Additional 10 USD per extra item beyond 10
china TRademark search—100 (one class)Trademark availability and similarity conflict screening
‌Reissue Registration Certificate‌80120Includes lost declaration announcement
‌Trademark Assignment‌80200Ownership transfer procedure
‌Trademark Renewal‌80180Every 10 years
‌Late Renewal Surcharge‌4050Grace period (6 months after expiry)
‌Review of Refusal‌120400For rejected applications
‌Trademark Opposition‌80360Objection to

How to Choose China Trademark Registration Services

Choose our China trademark registration services for an exceptionally smooth and stress-free experience

china-trademark-search

china Trademark registration search

$ 100
Suitable for those who are not very familiar with trademark registration.
Before formally submitting the application, screen for the availability of the trademark and potential similarity conflicts to reduce registration risks
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china-trademark-application

china Trademark registration application – Fast-Track

$ 280
Suitable for those who have an understanding of the trademark registration process and probabilistic passing risks. Those who are clear about the classification options of Chinese trademarks and wish to submit their applications directly to CNIPA
Order→
China-Trademark-Registration

China Trademark Registration Package

$ 285
The package price includes the first two services (search+application) with a 25% discount. Considering the cost factors, this is a good choice.
Order →

Feel free to contact us, if you have any questions

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Tips for China Trademark Registration

Here is a systematic, comprehensive set of tips for foreign enterprises or individuals seeking to register trademark in China

Pre-Application Strategy & Preparation

 China operates strictly on a “first-to-file” system (not “first-to-use”). File your application before market entry – ideally 12-18 months prior – to prevent opportunistic squatters

Don’t rely solely on your Western name/logo. Develop and register a meaningful Chinese character trademark (phonetic translation, semantic translation, or a combination) – this is critical for brand recognition and protection in the local market

Perform comprehensive clearance searches before filing. Use the China Trademark Office (CTMO) free online database initially, but seriously consider professional searches (covering identical AND highly similar marks in phonetics, appearance, and meaning) to minimize rejection risks

Accurately identify all relevant classes and sub-classes (goods/services) under the Nice Classification. Chinese examiners are strict; misclassification leads to gaps in protection. Remember: Fees are per class.

Your mark must be inherently distinctive or have acquired distinctiveness. Avoid:

  • Generic terms for your goods/services.
  • Merely descriptive terms (e.g., “Sweet” for candy, “Fast” for delivery).
  • Surnames without established recognition in China.
  • Geographically descriptive/misleading terms.

Ensure your mark doesn’t violate Chinese law, public order, or morality. Avoid: State symbols, flags, names of international organizations (without permission), discriminatory or deceptive elements.

Draft descriptions using standard terms from the official Classification Guide or provide clear, specific limitations. Avoid overly broad or vague language (e.g., “all clothing in Class 25”).

  • Applicant Proof: Certified copy of Business License/Incorporation Certificate (for companies) or Passport (for individuals). Foreign documents typically require notarization and legalization/apostille.
  • Clear TM Representation: High-quality image file.
  • Power of Attorney (POA): Required if using an agent. Often needs notarization/legalization; use the agent’s template. Ensure all company stamps/signatures are correct.
  • Accurate Contact Details: Ensure reliable communication channels.

The Application & Examination Process

This is highly recommended, often essential. A qualified local agent understands complex procedures, examination standards, and can navigate communications with the CTMO effectively, significantly boosting success rates.

Utilize the CTMO’s online system (often via your agent) for faster processing and confirmation.

Track your application through the CTMO portal for updates on formality examination, substantive examination, and publication. Your agent should handle this proactively.

If the CTMO issues a Provisional Refusal (e.g., for formality errors or substantive objections like similarity), you typically have a strict deadline (often 15-30 days) to respond. Timely, well-argued responses are crucial.

Upon passing examination, your mark is published in the Trademark Gazette for 3 months. This is the window for third parties to file Oppositions.

If opposed, you have 30 days to submit a formal Response with arguments and evidence. This is a critical legal stage where experienced representation is vital.

Post-Registration Protection & Management

Once registered, obtain the official electronic or paper China Trademark Registration Certificate. Store it securely; it’s your proof of ownership

Trademarks are valid for 10 years from the registration date. Renewals can be filed 12 months before expiry, with a 6-month grace period (additional fees apply). Missing the grace period means cancellation. Set multiple reminders.

To defend against Non-Use Cancellation actions (which can be filed after 3 consecutive years of non-use), systematically collect and retain evidence of commercial use in China. Examples: Sales invoices, contracts, product packaging, advertising materials (Chinese language), website screenshots (.cn domain preferred).

Regularly monitor the trademark database and marketplace for:

  • Similar Marks: Attempts to register confusingly similar marks.
  • Counterfeiting: Unauthorized use of your mark on goods/services.
  • Cybersquatting: Bad-faith registration of your mark as a .cn domain.
  • Oppose/Cancel: File oppositions against similar applications or cancellation actions against conflicting registrations.
  • Administrative Enforcement: Report infringements to local Administration for Market Regulation (AMR) offices for raids, seizures, and fines. Often faster than court.
  • Civil Litigation: Sue for injunctions and damages in Chinese courts.
  • Customs Recordal: Record your registered trademark with the General Administration of Customs (GAC) to enable border seizures of counterfeit imports/exports.

Any change in the registrant’s name, address, or other recorded particulars must be formally updated with the CTMO via an Assignment/Change Application. Failure can invalidate enforcement actions or cause missed communications.

Legally binding License Agreements or Assignments involving your Chinese trademark must be recorded with the CTMO to be effective against third parties.

Critical Considerations for Foreign Applicants

All official procedures, documents, and communications are in Mandarin Chinese. Reliable agent representation is non-negotiable for overcoming this barrier.

 Expect the process to take 8-14 months for smooth applications. Complex cases (refusals, oppositions, cancellations) can extend to 2-4 years or more. Manage expectations

  • Official CTMO fees (per class).
  • Agent professional fees.
  • Notarization/Legalization/Apostille costs.
  • Translation fees.
  • Potential costs for searches, responses, oppositions, cancellations, enforcement.

 If you have a base application/registration in a Madrid member country, you can designate China through the Madrid System. However, navigating refusals and enforcement still heavily relies on local expertise in China.

Trademark perception (especially similarity) can differ significantly between Western and Chinese contexts. Local agent insight is invaluable here.