China Trademark Goods & Services Classification Guide

Learn how to correctly classify goods and services for China trademark registration. Updated CNIPA rules, subclass risks, naming standards, and practical guidance for foreign applicants to avoid rejection and enforcement failure.

⏱️ Reading time: 8~10 minutes 📅 Updated: January 7, 2026 ✍️ Author: CTMAA Expert Team
By: CTMAA Expert Team
CNIPA-registered trademark professionals and cross-border IP specialists with extensive experience advising US and EU companies.
Reviewed: Clark Ma Leading Expert in China Trademark Practice – CNIPA-Registered Trademark Agent 15+ years in China trademark strategy for foreign brands/span>

2 Why Classification Matters More in China Than Elsewhere

For foreign applicants, classification errors in China often lead to:

Partial or total rejection
🛡️
Loss of protection for core products
⚖️
Inability to enforce rights against infringers
💰
Additional refiling costs and delays

2.1 Same Nice Class ≠ Same Protection

In China, subclass overlap — not just class number — determines conflict and protection scope.

Situation
Conflict Risk
Practical Implication
Same class, different subclass
Usually no conflict
Similar marks can coexist in the same class if in different subclasses
Same class, same subclass
High rejection risk
Even moderately similar marks will be rejected

2.2 Common Foreign Applicant Mistakes

Using class headings instead of specific goods/services
→ Registration without enforceable protection
Translating EU/US goods descriptions directly into Chinese
→ Misclassification into wrong subclasses
Using vague terms like “software”, “consulting”, or “e-commerce services”
→ Rejection for lack of specificity
Ignoring China’s subclass system
→ Registered trademark that cannot stop infringement
👉
Result: A registered trademark that cannot stop infringement.
Solution: when CTMAA assists foreign clients with trademark registration in China, we always use a list of goods and services that corresponds exactly to the CNIPA classification system for their selection. This helps avoid application rejections due to incorrect selection of goods and services.

3 How to Classify Goods & Services in China (Step-by-Step)

Step 1

Start with Nice Classification

All goods and services must fall within the Nice Classification framework. Other industry or regulatory classifications are irrelevant for trademark purposes.

Step 2

Verify Against the Distinction Table

  • If the goods or services are listed as Standard Names, use them directly.
  • If not listed, determine classification by:
    • Class headings
    • [Notes]
    • Comparison with similar standard items
👉
Practical advice: By selecting goods and services according to the Chinese trademark classification list we provide, you can avoid rejection due to discrepancies with the items in the Similar Goods and Services Classification Table. You may choose the scope of protection you need in the following format and submit it to your Chinese trademark agent:
Formatted as follows:
“Class 5: 050002 Aconitin, 050009 Medicinal acetaldehyd, 050023 Frostbite ointment ……………..”
“Class 35: ……. ”
Step 3

Determine Purpose, Function, and Use

This step is crucial when goods or services may fall under multiple classes.

Example – Services: Gene Screening
Gene screening for scientific research Class 42
Gene screening for medical purposes Class 44
Example – Goods: Nut Shell Crafts
Class 20 includes works of art made from shell Correct classification: Class 20
Step 4

Assess Subclass Risk (China-Specific)

Even if classification is correct, wording may place the item in a different subclass, affecting enforcement and conflict outcomes.
Click here to learn more about the [ china trademark subclass system ]

4 Fundamental Classification Principles

4.1 Goods Classification

Finished Products

Classified by primary function or intended use

Gloves [clothing]
→ Class 25
Surgical gloves
→ Class 10
Household gloves
→ Class 21
❌ Avoid vague terms like “disposable gloves” without specifying use.

Multi-functional Goods

Classified by dominant function

Book with electronic sound device
→ Class 16
Electronic sound device with book
→ Class 9

Composite Materials

Classified by predominant material

Milk-based beverages (milk predominant)
→ Class 29
Coffee beverages with milk
→ Class 30

4.2 Services Classification

Services are classified based on:

Industry sector
Purpose and content
Method of delivery
Target audience

Advertising vs. Entertainment

Advertising film production
→ Class 35
Non-advertising film production
→ Class 41

Franchising Services

Business management franchising
→ Class 35

5 How to Name Goods & Services CNIPA Will Accept

5.1 Priority: Use Standard Names

Applicants should always prioritize Standard Names listed in the Distinction Table.

Only the specific name should be entered — not:

Class numbers
Class headings
Group numbers or item codes

5.2 Using Non-Standard Names (When Necessary)

Other names may be accepted if they meet all of the following:

Correct classification under current rules
Accurate and specific description
Clear distinction from other classes
Standard simplified Chinese language

Supplementary explanations may be submitted, but cannot cure defective names.

6 Naming Do’s and Don’ts (Based on CNIPA Practice)

Acceptable

Functional or use-based descriptors
Material-based descriptors
Clearly defined technical terms

Unacceptable

Overly broad terms (e.g., “products”, “goods”)
Promotional or subjective language (e.g., “high-grade”, “nutritious”)
Ambiguous words (e.g., “special”, “specific”)
Geographical origin claims
Vague acronyms or foreign letters
Ethnic or religious terms without legal clarity
🚫
Names involving gambling, betting, divination, or similar activities are strictly prohibited.

7 Typical Unacceptable Applications

Incorrect class selection
One name covering multiple classes
Obsolete goods/services
Multiple distinct items combined in one name
Vague service descriptions like “e-commerce services”

8 FAQ: Goods & Services Classification in China

Q1: Can I use the same goods and services description as my EU or US trademark application?

In most cases, no.

China does not examine trademarks based solely on Nice Class numbers. CNIPA examiners rely on the Distinction Table and its subclass system. Descriptions commonly accepted in the EU or US may:

  • Fall into a different subclass in China
  • Be considered vague or overly broad
  • Result in partial rejection or no effective protection
Practical advice: Goods and services descriptions should be rewritten and localized for China rather than translated directly.

Q2: If my trademark is successfully registered, does that mean I am fully protected in China?

Not necessarily.

A trademark can be registered yet still fail to:

  • Block infringing marks in practice
  • Cover your core products or services
  • Support administrative enforcement or litigation

This usually happens when goods or services are misclassified or placed in the wrong subclass.

In China, enforceability depends on classification accuracy — not registration status alone.

Q3: Can I simply select the class heading to get broader protection?

No. Class headings are not accepted as valid goods or services descriptions in China.

Using class headings instead of specific items will result in rejection. Even if accepted historically, this approach no longer works under current CNIPA practice.

You must list specific, clearly defined goods or services using CNIPA-accepted wording.

Q4: What happens if my goods or services fall into multiple possible classes?

CNIPA will not resolve ambiguity on your behalf.

If a description can reasonably fall into multiple classes or subclasses, it may be:

  • Rejected for lack of clarity
  • Interpreted narrowly by the examiner
  • Assigned to an unintended subclass

Strategic classification and precise naming are required to avoid losing protection.

Q5: Is it safer to use only Standard Names from the Distinction Table?

Using Standard Names is generally safer, but not always sufficient.

Some Standard Names:

  • Offer protection in very narrow subclasses
  • Do not cover emerging business models
  • May exclude your actual commercial use

Professional review is often needed to:

  • Combine Standard Names strategically
  • Add acceptable non-standard names where necessary
  • Align protection scope with real business activities

Q6: Can I fix classification or naming problems after filing?

Correction options are extremely limited after filing.

In most cases:

  • Goods and services cannot be expanded or substantively changed
  • Errors require new applications, new fees, and new timelines
This is why classification review before filing is critical for foreign applicants.

Q7: Do I need professional help if my application seems straightforward?

Many applications appear simple but fail due to:

  • Subclass conflicts
  • Overlooked China-only restrictions
  • Inconsistent wording across related goods or services

Professional classification review helps ensure that:

Your trademark is properly classified under the correct CNIPA subclasses
Your core goods and services are fully covered and enforceable in China
Your application avoids irreversible filing errors and unnecessary rejections
Your protection scope aligns with actual commercial use, not just registration formality
In China, correct classification is the foundation of enforceable trademark rights — not an administrative detail.

9 Final Check Before You File in China

Before submitting your China trademark application, ask yourself:

Have my goods and services been reviewed against the current CNIPA Distinction Table?
Required
Do my selected items fall into the right subclasses for enforcement, not just registration?
Critical
Have vague, promotional, or EU/US-style descriptions been removed or rewritten?
Required
Do the listed goods and services accurately reflect my real business activities in China?
Am I confident these descriptions are valid as of the filing date, not based on past versions?
Critical
⚠️

If you are uncertain about any of the above, your application carries avoidable risk.

10 Work With a China Trademark Classification Specialist

China trademark protection begins before filing — not after rejection.

A targeted classification review can help you:

💰
Prevent costly refiling and loss of priority
🛡️
Secure protection for your core products and services
⚖️
Avoid enforcement failure caused by subclass misalignment

Correct classification determines whether your trademark is enforceable in China.

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