Cross-Border Ecommerce Trademark Dispute: Neurio vs. Niu Rui You Trademark Rights Protection
Landmark Ruling in Chongqing
In a precedent-setting decision, the Chongqing High People’s Court recently resolved a complex China Trademark Registration dispute involving Australian brand “Neurio” and its Chinese counterpart “纽瑞优”. The court ruled against parallel import practices that violated trademark rights protection protocols, ordering destruction of infringing goods and RMB 300,000 in damages.
Core Legal Arguments
- Plaintiff (Aotiva Bio-Tech): Holds valid China trademark registration certificates (Nos. 25792637, 61116472)
- Defendant (Beigou Network): Claimed authorization from Australian rights holder Sunnyah Pty Ltd
- Court Finding: Territorial nature of trademark rights under Chinese law supersedes foreign registrations
Post-Judgment Enforcement
| Action | Quantity | Location |
|---|---|---|
| Destruction of infringing products | 6,138 cans | Fuzhou Customs Zone |
Ecommerce Compliance Checklist
- Conduct thorough China trademark registration verification
- Verify chain of authorization through customs traceability systems
- Implement product differentiation strategies (e.g., “JAT” identifiers)
Industry Implications