CTMAA Reminder: Prioritize China trademark registration under its first-to-file system before market entry
Guidelines on Trademark Transfer Procedures The author of this article is from TRADEMARK OFHCE OF CHINA NATIONAL INTELLECTUAL PROPERTY ADMINISTRATION Scope of application The term “trademark transfer” referred to in this guidance refers to the transfer of trademark rights between different civil entities. Before initiating any transfer process, it’s advisable…
Strategic Approaches to Trademark Rights Protection in China 1. Importance of Usage Evidence in China Trademark Registration Businesses must systematically preserve evidence of trademark usage, as these records play a pivotal role in: Demonstrating brand recognition and distinctiveness Supporting legal claims in trademark disputes Defending against non-use cancellation actions Key…