L**M-China Trademark Registration Case for US Traffic Safety Company – 2 Registered, 1 Refused

Description

Last updated: March 2026

This is a real case of China trademark registration for a US traffic safety company.
Three trademarks were filed, including two “L**M” trademarks and one Chinese trademark.

Two trademarks were successfully registered, while the Chinese trademark was refused due to similarity.

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Client Background

• Country: United States
• Industry: Traffic safety products
• Products: Illuminated signs, signal lights
• Goal: Protect brand before entering China market

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Challenges

• Risk of trademark conflicts in China
• Difficulty selecting Chinese brand name
• Lack of knowledge of China trademark system

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Our Strategy

• Conducted trademark search for “L**M”
• Advised changing Chinese name
• Filed 3 trademarks (word, logo, Chinese)
• Provided full process monitoring

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China Trademark Registration Timeline

• May 2025 – Application filed
• June 2025 – Formal examination
• September 2025 – Passed substantive examination
• November 2025 – Publication
• January 2026 – Registration certificate issued

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Result

• L**M word trademark: ✅ Registered
• L**M logo trademark: ✅ Registered
• Chinese trademark: ❌ Refused

This demonstrates how proper trademark strategy improves success rate in China.

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Official China Trademark Registration Certificate

Official certificate issued by CNIPA:

China trademark registration certificate

Notice of Acceptance of Trademark Application

Notice of Preliminary Approval and Publication of Trademark Application

Sensitive information partially masked

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Key Insights

• Word + logo = stronger protection
• Chinese names carry higher risk
• Trademark review in China is subjective

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