Professional authority and practical achievements

Top-notch trademark practice

• Over 1,000 successful cases: 15 years of deep experience in the field of intellectual property, leading the processing of 1,200+ Chinese trademark registration applications, covering 36 industries such as electronic technology, luxury goods, medical devices, etc., familiar with examination rules and risk avoidance strategies in various fields.
• Complex case resolution expert: Specializes in dealing with difficult procedures such as trademark opposition, invalidation, and withdrawal of defense, with a winning rate of more than 89%, and once recovered trademark rights with a valuation of more than 200 million yuan for a European luxury brand.
• Official authoritative certification: Selected into the talent pool of the China Trademark Association, participated in the revision and discussion of the “Trademark Examination and Trial Guidelines”, and provided practical suggestions to the competent authorities on behalf of the industry.

Alliance core value contribution

“Trademarks are not only legal symbols, but also carriers of corporate business strategies. Every search report we do is building a wall for the customer’s brand value. ”

• Build a “three-level risk screening system” of the China trademark agency alliance: reduce the rejection rate of trademark registration for international customers to 1/3 of the industry average through “approximate screening-cultural taboo review-historical rejection case matching”.
• He led the compilation of the “Trademark Avoidance Handbook for International Brands in China”, which is a must-read manual for foreign enterprises to register Chinese trademarks