Case Study & Guide: Chinese Trademark Renewal (Swedish Client Reference)
Case Study: Swedish Client Trademark Renewal in China
From inquiry to referral: a complete real‑world example
This case demonstrates the complete Chinese trademark renewal process for a Swedish company, including document preparation, CNIPA filing, and a successful client referral that led to a new engagement.If you would like to gain a systematic understanding of China trademark renewal, please check out our article: China Trademark Renewal Guide.
⭐ Why Choose CTMAA
- 99.7% formal examination pass rate
- 10+ years specialized in foreign client cases
- Real client references available
- Transparent flat-fee pricing ($280/class)
- Direct CNIPA electronic filing
I. Case Study: Trademark Renewal for a Swedish Client & Subsequent Referral
Case ID: CNTM-2025-XXXX
Client Company: R****O AB (Sweden)
Contact Person: A*****d Å********m
Service Provider: CTMAA
Trademark Information:
– Trademark Name: R****O
– Registration No.: 1******00
– Class: [28]
– New Validity Period: August 13, 2036 (original validity expired on August 13, 2026)
Background
On August 19, 2025, CTMAA received a formal renewal inquiry from the client’s contact person:
“Dear CTMAA, We wish to renew our trademark R****O (TM No. 1******00, Class [**]) in China. Please send details on your process, required documents, and a quotation. We are ready to proceed.”
CTMAA replied the same day, listing the required documents (certificate of incorporation, power of attorney, name/address/zip code), fee (USD 280 per class, inclusive of official and service fees), estimated timeline (2–4 months), and attached the POA template and payment link.
Service Timeline
| Date | Event |
|---|---|
| 2025-08-21 | Client confirmed renewal, provided trademark number and class |
| 2025-08-21 | CTMAA sent POA template, explained next steps: provide certificate of incorporation, sign POA, make payment |
| 2025-08-25 | Client provided signed POA and certificate of incorporation, advised payment would be made via link |
| 2025-08-25 | CTMAA confirmed receipt of documents, advised translation would be prepared after payment, and submission to CNIPA expected within the week |
| 2025-08-26 | Client provided both Chinese and English versions of the certificate of incorporation (signed and stamped) |
| 2025-08-28 | CTMAA confirmed that the renewal application had been completed and formally submitted to CNIPA |
| 2025-11-12 | Client requested a status update |
| 2025-11-12 | CTMAA replied: renewal completed, validity extended to August 13, 2036 |
Communication after Renewal
When notifying the client of completion, CTMAA also stated:
“Outside of our professional partnership, I’m always glad to help with any questions about China. As someone who lives here, I can offer firsthand perspectives on culture, lifestyle, or anything else you’re interested in.”
Client Referral & New Cooperation
On December 2, 2025, CTMAA contacted the client:
“There is a company in Sweden that needs us to provide a case of serving Swedish customers, and I hope to get your help to confirm it for us. Can I send him your contact details?”
The client agreed to provide a reference to another Swedish company (hereafter “Client B”). Client B subsequently engaged CTMAA and signed a trademark renewal agreement in mid‑December 2025. During communications, Client B stated: “We chose you because [this client’s] experience gave us confidence.”
II. Frequently Asked Questions (FAQ)
III. Standard Process for Chinese Trademark Renewal (CTMAA)
| Step | Responsible Party | Activity | Estimated Time |
|---|---|---|---|
| 1 | Client | Provide trademark number, class, company information, request quote | Day 1 |
| 2 | CTMAA | Send fee, document checklist, POA template, payment link | Days 1–2 |
| 3 | Client | Provide scanned certificate of incorporation, sign POA | Days 2–3 |
| 4 | Client | Make payment | Day 3 |
| 5 | CTMAA | Translate certificate of incorporation | Days 3–4 |
| 6 | Client | Sign or stamp the Chinese version of documents | Day 4 |
| 7 | CTMAA | Electronically file renewal application with CNIPA | Day 5 |
| 8 | CNIPA | System generates filing receipt (proof of successful submission) | Same day as filing |
| 9 | CNIPA | Examine and approve the renewal | 2–4 months after filing |
| 10 | CNIPA | Issue the “Certificate of Trademark Renewal” (electronic) | Immediately upon approval |
| 11 | CTMAA | Send the renewal certificate to client, confirm new validity period | Immediately upon receipt |
Process Flowchart
graph TD
A[Client requests quote] --> B[CTMAA sends info + POA + payment link]
B --> C[Client provides docs and signs POA]
C --> D[Client makes payment]
D --> E[CTMAA translates certificate]
E --> F[Client signs or stamps Chinese version]
F --> G[CTMAA files renewal with CNIPA]
G --> H[CNIPA generates filing receipt]
H --> I[CNIPA examines - 2 to 4 months]
I --> J{Approved}
J -->|Yes| K[CNIPA issues Renewal Certificate]
J -->|No - Need correction| L[CNIPA notifies agent]
L --> G
K --> M[CTMAA delivers certificate to client]
Sample Documents (Click to enlarge)
📄 CNIPA Filing Receipt (submission proof)
✅ Certificate of Trademark Renewal (official)
* Sample images for illustration. Actual documents are issued by CNIPA upon completion.
Notes:
- After submission, CNIPA does not issue a separate acceptance notice for trademark renewals. Only a system‑generated filing receipt is provided, and examination begins directly.
- If all documents are correct, CNIPA approves and issues the renewal certificate. If corrections are needed, CNIPA will notify the agent.
- Renewal can be filed within 12 months before the expiry date. A late renewal (grace period) is possible within 6 months after expiry, but a late fee applies.
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